Sep 23 – Oct 23 · updated weekly
The products behind the TikToks beating their creator's usual views this month — ranked by real view data, with the pitch that sold each one.
Ranked by breakout
828.6K“So I'm putting the Colgate Harry Potter colour changing toothpaste to the test. Just to see if it really does change whilst brushing.”
512.5K“you see it now you don't i honestly don't know what they put in these helara trousers to make them so flattering on the body honestly you could eat the entire cantina work none of your colleagues would know these come…”
247.4K“If you show up to work looking like you just roll out of bed, but you want to look nice and put together, then you need to get a pair of undercover joggers.”
206.2K“I love a good button-down shirt. I love one with pockets even better. Let's first of all, talk about the sleeves, y'all.”
59.9K“This is gonna be the best Crimbo present ever, watch this. This is a remote controlled inflatable dinosaur and he's absolutely brilliant.”
31K“Let's steam clean all of the high traffic areas in my house because apparently, everyone has a personal relationship with my walls.”
13.2K“i no longer have to bath or shower the dogs because i've got this pet cleaning wipe and it's actually so good it gets all the dirt and grime off it has got 3.”
17.5K“These are definitely gonna sell out. They're the Super Stretch Sequin Viral Trousers. They went so crazy last year.”
36.7K“I honestly recommend this to anyone dealing with gaps around their doors because it solved a problem that had been driving me crazy for years.”
35.1K“Put weather stripping tape like this around your doors and windows, and it can help keep all that expensive AC air from escaping through the gaps.”
Patterns
Across the 34 product videos behind this list: the hooks that open them and the calls to action that close them. Start with the top hook if you're filming a product video this week.
See full TikTok ad examples5 products
6.8K“Hot Fudge, Dawn Brown and Hazelnut Black have all been added to the Halara 2-pack viral leggings.”
35.1K“Do not buy these smart Halara waffle work trousers unless you're buying them today because Halara has deal drops on and they are 54% off today.”
22.6K“me go from a six to a nine and three two one how good do these white trousers look no gap at the back whatsoever look at this stretch this always gets me you can literally fit your whole body into just one of the legs…”
13.2K“This is the wallet you give the dad that doesn't want nothing to do with you. This is the wallet that you give your stepdad who somewhat cares about you.”
19.2K“Ladies, if you want to look like you have your life together at work, I have one word for you.”
3 products
16.4K“You can lose two years off your dog's life. That is exactly what my vet tech told me because we all do the same thing.”
11.6K“Check this out, it's hoodie season, so naturally I had to grab my dog a comfort hoodie. You know, the company that makes the weighted hoodies for humans.”
8.9K“Your dog is constantly on antibiotics and the vet keeps saying it's some kind of bacteria.”
3 products
13.4K“if your hair is looking a little thinner lately it might be what you're styling it with or maybe your hair is actually thinning and the last thing you want to do is put a bunch of syrupy goop in it which is why i've…”
10.5K“If this is more your style, you're gonna want the Define brush to get juicy, defined curls.”
9.2K“If this brush has caused you breakage, but you love the way your curls look, they're just so juicy and defined and look like you finger coiled them, well, you need to get this brush instead.”
1 product
8.1K“One understands how crucial these things are for bad breath. These right here are nude mints, and they not only freshen your breath, but your gut as well, which most people don't understand.”
1 product
12.6K“I want my lashes to look after using a lash curler versus how they actually look five minutes later when the curl has already dropped out.”
1 product
19.6K“Okay, which charger is more portable, the 2027 or the 2026? My charger is a 10,000 milliamp charger and it's fully magnetic so it'll stick in the back of your phone.”
Method
Every week we list the newest posts of TikTok Shop sellers, UGC creators and product brands.
Each post is compared with the median views of that account's recent posts. 10× means ten times their normal.
Breakout product videos are transcribed and analysed, the product is named, and the same product across creators is grouped.
Looking for videos rather than products? See TikTok trends this week.
Sell the next one
Paste any product TikTok to see its hook, structure and viral score, plus three ideas adapted to your product. Or drop a seller's @handle to find their biggest breakout.
No account needed · 3 free transcripts/day · Videos up to 60s